App: Nike True City

by Matt on 29 January 2010

Nike and Vice have got together to create a free guide to six cities, updated regularly by people in the know. It's another place reviewing idea and we've a review of the iPhone app. Find it in the App store.

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Odds and ends reviews

App: Rummble

Site: Unlike

Pros

Home run

As you might expect, it really is a well-made app. Great visual design and a slick interface make it easy to find the information. My favourite bit is they’ve created a cool little icon set (shown in the image), which categorizes places nice and clearly. On top of that they’ve got some lovely, full-screen images in there.

It’s also impressive just how smoothly it integrates with Google Maps and how easily you can view websites within the app.

The major advantage of this over other similar apps (of which we’re starting to see several) is the fact you can browse lots of the content without needing an account. Only when you want to add content of your own do you need to sign up. Great idea.

And it’s worth noting, that despite it being a Nike app, you aren’t bombarded by adverts or given weird Nike-related suggestions. Good work.

Cons

Run out

We’ve only looked at the London one but it seems there’s kind of a catch-22 problem at the heart of this. At the moment there isn’t much content, which means some of the categories are a bit empty but the idea of it being top-class content supplied by in-the-know insiders is a great one. The key to this working is going to be working out how to keep the quality high.

But it’s a great start. The only problem now is knowing which of these place-review apps to go for!